One million followers in 30 days…sounds crazy, right? Not if you’re my guest today. Brendan Kane is a growth hacker for Fortune 500 corporations, brands, and celebrities like Taylor Swift, Rihanna, Katie Couric to name a few.
Brendan Kane got his start in the entertainment world and was elevated to Vice President of Digital for Paramount Pictures. He is now the best-selling author of the book One Million Followers and just released his second book Hook Point: How to Stand Out in a 3-Second World
Highlights from our conversation:
- What a “hook point” is and why it is so valuable to understand how to use them
- How Taylor Swift turns fans into brand advocates
- Why the testing is so vital (3 part testing equation)
- Why do we need to focus on pattern interruption in this noisy world
- Misconceptions from his book
- Characteristics of shareable content
- Facebook as a market research tool
- Why we shouldn’t ignore emerging markets
- Working with Katie Couric on over 200 celebrity interviews
You can find Brendan Kane:
Website: https://brendanjkane.com/
Email: bkane@brendanjkane.com
Books: One Million Followers and Hook Point
Social Media:
https://www.facebook.com/BrendanJamesKane
https://www.instagram.com/brendankane/
linkedin.com/in/brendanjkane
Links and Resources:
30:20 Contagious: Why Things Catch On
Insight Out Links:
Email > billy@insightoutshow.com
Instagram > @insightoutpodcast
YouTube > https://www.youtube.com/channel/UCXgR9qVXhRvXVqbb0FQoCmg
Facebook: https://www.facebook.com/insightoutshow/
LinkedIn: https://www.linkedin.com/company/insightoutshow/
TikTok > @insightout
Twitter > @insightoutshow
Support the show (https://www.patreon.com/bePatron?u=23010497)
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- Difficult Questions You Should Be Asking Yourself – Brenden Kumarasamy
- Mastering the Art of Communication – Brenden Kumarasamy