- 1The Untold Truth About What Makes Content Go Viral - Travis Brown
- 2The Play-by-Play of How Dugout Mugs Hit 30M from a 70K Start - Kris Dehnert
- 3From Shark Tank to Billion-Dollar Business Empire - Kevin Harrington
- 4The Power of Audacious Marketing with Mark Schaefer
- 5Giving vs. Receiving: The Secret to Living a Fulfilled and Abundant Life - David Meltzer
- 6Why Mental Health Conversations Are More Important Than Ever - Alessandra Torresani
- 7How to Survive and Thrive in Business in Times of Change - Chris Do
- 8What It Takes to Start a Successful Product-Based Business - Jacqueline Snyder
- 9How Effective Time Management Drives Success with Kris Ward
- 10The Art of Living Mindfully with Dr. Mark Pirtle
- 11Why Taking Risks Can Lead to Breakthrough Success with Will Pemble
- 12The Power of Trust and Inspiration in Leadership with Stephen M.R. Covey
- 13Break Free from Leadership Myths: Discover a New Way to Lead - Marcia Daszko
- 14The Art of Influence: Proven Strategies to Do It Right - Bob Burg
- 15Turning Failure Into Success: The Journey of a Self-Made Millionaire - Jim Britt
- 16How to Become a Key Person of Influence and Dominate Your Industry with Daniel Priestley
- 17From 10k to 100k followers: Proven Tactics for Instagram Growth - Brenden Kumarasamy
- 18Buy, Build, Sell: Secrets to Thriving in the Online Business Market with Blake Hutchison
- 19The Game-Changing Power of ChatGPT - Cory Warfield
- 20What Changes in Our Lives to Look Forward to After 30 Years - George J. Chanos
- 21Breaking the Chains of Limiting Beliefs with Doug Dane
- 22Breaking Free From Old Habits: How to Break Patterns and Take Action - Scott Jeffery Miller
- 23The Foundations of Successful Project Management with Kory Kogon
- 24The Secret to Achieving Viral Success and Massive Impressions - Joel Lalgee, aka The Realest Recruiter
- 25How to Achieve Start-up Success with Steve Hoffman
- 26What’s Missing from Your LinkedIn? | Brand Secrets + Analytics with Liam Darmody
- 27How to Create Buzzworthy, Viral Content - Travis Brown
- 28The Power of Conviction in Decision-Making with Paul
- 29Elevate Your Branding Game - David Brier
- 30Why Community is the Heart of Your Brand - Mark Schaefer
- 31From Zero to a Million Followers in 30 Days - Brendan Kane
- 32How to Elevate Your Brand Through Influence with Neal Schaffer
- 33Building Your Reputation as an Authority with Mark Schaefer
- 34The Success Recipe of the Original Shark from Shark Tank - Kevin Harrington
- 35From 70K to 30M: The Dugout Mugs Story with Kris Dehnert
- 36From Barista to Owner of Biggby Coffee - Mike McFall’s Story
- 37Learning from the Best: TED Talks Analysis - Brenden Kumarasamy
- 38How to Be a Top 1% Communicator with Brenden Kumarasamy
- 39Skills for Business Survival in Times of Change with Chris Do
- 40How to Be a ”Trust & Inspire” Leader with Stephen M.R. Covey
- 41The Fundamentals Most People Miss When Starting a Business - Jacqueline Snyder
- 42The Five C's of Confidence with Erika Cramer
- 43The Art of Taking Action and Breaking Free from Patterns - Scott J. Miller
- 44The Art and Science of Project Management with Kory Kogon
- 45Five daily practices to take control of your values with David Meltzer
- 46From 10k to 100k Followers on Instagram with Brenden Kumarasamy
- 47How The Realest Recruiter (Joel Lalgee) Got 100's of Millions of Impressions
- 48Brandalytics: LinkedIn Brand Secrets + Analytics = Liam Darmody
- 49How to Build a Relentlessly Helpful Community - John Espirian
- 50Remembering Dr. Mark Goulston: A Podcast Tribute To A Remarkable Mind
- 51Unconventional Wisdom: Embracing Crazy Choices for Success - Will Pemble
- 52What Sparks the Decision to Be Your Best Self? with Mike Bayer
- 53When Leadership Knows No Borders with David Burkus
- 54Bob Burg (author of The Go-Giver): What Great Influencers Have In Common
- 55How to Get Millions of Views with AI - Cory Warfield
- 56Embracing Your Inner Child - Rediscovering Joy and Purpose with Jeff Harry
- 57Kevin Harrington - The Original Shark from Shark Tank - Shares His Recipe for Success
- 58Why Community is Your Brand's Lifeline with Mark Schaefer
- 59The Secret to Going Viral with Brendan Kane
- 60The Magic of Time Mastery: Unlocking Success Through Productivity with Kris Ward
- 61How to Make Decisions with Confidence - Paul Epstein
- 62How to Unlock Your Inner Visionary Mind with Dr. Mark Goulston
- 63Travis Brown's Secret to Getting 90K Instagram Followers in Just 6 Weeks!
- 64The Dark Side That Fuels the Brilliance of Visionaries - Dan Lyons (writer of HBO's Silicon Valley)
- 65How Life Will Change in the Next 30 to 40 Years With George J. Chanos
- 66Breaking Free from Limiting Beliefs with Doug Dane
- 67The Business of Buying and Selling Online Ventures With Blake Hutchison
- 68From 70K to 30M - The Dugout Mugs Story with CEO Kris Dehnert
- 69Brewing Success: From Barista to Owner of Biggby Coffee With Mike McFall
- 70How to Elevate Your Communication With David JP Phillips
- 71How to Make Customers Wait in Line for Your Products With Daniel Priestley
- 72How to Create an Indestructible Mindset With Ike Ikokwu
- 73Lessons From A Social Impact Entrepreneur With Tiffany Yu
- 74The Common Traits of Millionaires With Jim Britt
- 75The Magic Behind Receiving With David Meltzer
- 76Challenge Everything You Thought You Knew About Leadership with Marcia Daszko
- 77Build an Open Network and Get Off the Zombie Path! - Part 2 with Toby Corey
- 78Leading a Zentrepreneur Life with Toby Corey
- 795 Guiding Principles of Leadership Performance with Ben Putterman
- 80How to Avoid Being a Management Mess with guest Scott J. Miller
- 81Becoming a Champion of Your Own Success with Donnie Boivin
- 82Why Movement is the Language of the Brain with Dr. Erik Reis
- 83How to Create your Brand with Content - John Espirian
- 84How to Build a Loyal Community of Super Fans with Cat Shanu
- 85The Power of Continuous Improvement with Keith Champion
- 86How to Design A Life You Wouldn't Trade For Anything - Fraser Cameron
- 87The Power of Being Real - Joel Lalgee
- 88Mastering the Art of Self-Discipline with Steve Wohlenhaus
- 89Programming Our Mind and Thinking in Versions with Daniel Gray
- 90Insights From a Career in the NFL - Jedidiah Collins
- 91Why You Should Do The Crazy Thing With Will Pemble
- 92How to Tell Stories that Connect Emotionally with Marsha Shandur
- 93How To Make Emotions Work For You Instead Of Against You - Justin Bariso
- 94How to Lead Through Change with Marché Pleshette
- 95How to Show Up in a Fully Authentic Way with Amy Stanton
- 96The Evolution of Corporate Culture: Dan Lyons on the Past, Present, and Future of Work
- 97How to Break Free From Limiting Beliefs with Doug Dane
- 98How to Leverage the Power of Community with Mark Schaefer
- 99Will ChatGPT Change the World with Cory Warfield
- 100Unlocking the Potential of AI and Web3 with Sam Kamani
- 1017 Questions You Should Ask Yourself Before Public Speaking - Ravi Rajani
- 102Revolutionize the Way You do Branding with David Brier
- 103From Barista to Owner of Biggby Coffee: Lessons with Mike McFall
- 104How to Buy and Sell Online Businesses with Blake Hutchison
- 105Internal and External Communication with David JP Phillips
- 106The Secret to Getting Customers to Wait in Line For Your Products
- 107How to Cash in on Your Signature Story - Andy Henriquez
- 108The Power of Thinking Big - Vamsi Polimetla
- 109LinkedIn Influencer Lorena Acosta on Standing Up for Your Core Values
- 110Creating a Judgement-free Zone Around Mental Health - Alessandra Torresani
- 111Time Management Myths
- 112What Life Will Look Like in 30 to 40 years
- 113How Travis Brown Gained 90K Instagram Followers in 6 Weeks!
- 114How to Go Viral with Brendan Kane
- 115The Audacity to Dream Big - Aparna Mohla (encore episode)
- 116How to Reverse Engineer a Desired Outcome through Design - Ram Castillo
- 117How to Develop Influencer Marketing Programs - Neal Schaffer (encore episode)
- 118Have A Big Vision and NEVER SETTLE! - Mario Armstrong
- 119How to Create Confidence in Your Life - Erika Cramer
- 120The Common Traits of Millionaires - Jim Britt
- 121How to Break Patterns and Change Your Life with Scott Miller
- 1225 Steps to Create a Life-changing Morning Routine - Glenn Lundy
- 123Business Survival Skills During Change - Chris Do
- 124How to Become Known as an Authority - Mark Schaefer
- 125How to Activate the Genius of Others - Liz Wiseman
- 126How to Make the Decision to be Your Best Self - Mike Bayer
- 127Bob Burg (author of The Go-Giver) - How to Master the Art of Ultimate Influence (Encore Episode)
- 128Inside the Mind of Alex Hormozi
- 129How to Use Successful People as a Guide
- 130How to Keep Expanding Your Knowledge
- 131What is the Wheel of Life Assessment
- 132The Mind of a Visionary Thinker with Dr. Mark Goulston
- 133Why You Should Do The Crazy Thing
- 134How to Decide How You Want to Make an Impact
- 135The Magic of Saying No
- 136What Are the Thought Leaders of Tomorrow Working on Today?
- 137The Power of Asking Questions
- 138How to Study Thought Leaders
- 139Insights from AngelList Co-Founder Naval Ravikant
- 140Inside The Mind of Adam Grant
- 141How To Network Like A Pro
- 142How to Get One Million Followers - Brendan Kane
- 143Seth Godin Wowza
- 144Brenden Top Ten List
- 145How to Think of Crazy Ideas
- 146Why we Should Focus on One Thing
- 147How Tony Robins Reached Extraordinary Level of Success
- 148Why Morning Routines Suck
- 149How to Create Your 10 Year Life Plan
- 150How to Put Yourself Into a Category of One
- 151Common Traits of the World Changers
- 152How to Learn from World Changers
- 153Why We Should Say Things That are Unpopular
- 154Newsletters for LinkedIn Creators Are Here!
- 155Navigating Relationships To Achieve Greater Success With Dimple Thakrar
- 156The Art of Being More Interesting
- 157How to Create a Vision for Your Life
- 158Startup Stories: Airbnb
- 159Deepdive Into the Book Zero to One by Peter Thiel
- 160Scott Harrison's Big Vision
- 161How to Scale a Coaching, Consulting, or Service-based Business to 7-Figures
- 162How to Be A Thought Leader
- 163The Future of Social Media
- 164The Greatness of Lewis Howes
- 165Why Live Streaming is Important
- 166The Magic of Sharing Your Losses
- 167Why Seth Godin is Brenden's Hero - Insight Live
- 168Startup Survival Guide with Steven Hoffman (Captain Hoff)
- 169How to Become a Genuine Influencer - Bob Burg
- 170INSIGHT LIVE: Anything is Possible
- 171David Meltzer on Why Receiving is the Most Important Thing (Encore Episode)
- 172INSIGHT LIVE LAUNCHES: The Future of Clubhouse
- 173How to Reverse Engineer a Desired Outcome through Design - Ram Castillo
- 174The Ultimate Life Transformation Story - Sean Michael Crane
- 175How to Create Confidence in Your Life - Erika Cramer
- 176Lessons From a Social Impact Entrepreneur - Tiffany Yu
- 177Have A Big Vision and NEVER SETTLE! - Mario Armstrong
- 178How to Cash in on Your Signature Story - Andy Henriquez
- 179Why Mental Health Matters - Nidhi Tewari, LCSW
- 180Creating a Judgment-free Zone Around Mental Health - Alessandra Torresani
- 181How to Clarify Your Brand Voice - Maranda Joiner
- 182The Power of Thinking Big - Vamsi Polimetla
- 183Chris Do on Business Survival Skills During Change
- 184How to Use Masculine Energy to Enhance Feminine Energy - Amy Stanton
- 185How to Avoid Burnout - Dr. Yvonne Ator
- 186The Common Traits of Millionaires - Jim Britt
- 187How We Should be Thinking About Money, Value, and Worth - Angie Cole
- 188How to Make Data Actionable - Dr. Joe Perez
- 189Mastering the Art of Communication - Brenden Kumarasamy
- 190Inventors, Innovators, & Founders Oh My! Steve Hoffman
- 191How to Make the Decision to be Your Best Self - Mike Bayer
- 192How to Develop Influencer Marketing Programs - Neal Schaffer
- 193How to Become Known as an Authority with Mark Schaefer
- 194How to Tell Stories that Connect Emotionally - Marsha Shandur
- 195Exploring the World of LinkedIn with Andy Foote
- 196The Power of Being Real - Joel Lalgee
- 197Difficult Questions You Should Be Asking Yourself - Brenden Kumarasamy
- 198How to Design A Life You Wouldn't Trade For Anything - Fraser Cameron
- 199David Burkus - How to Lead Teams From Anywhere
- 200Does Your Brand Need an Intervention - David Brier
- 201How to Stand Out in a Noisy World - Brendan Kane
- 202How to Unleash Your Creative Spirit and Stand Out with Video - Alex Sheridan
- 203How to Create your Brand with Content - John Espirian
- 204Practical Tips to Lead a More Mindful Life with Jay Abbasi
- 205How to Unleash Your Inner Child with Jeff Harry
- 206How to Fearlessly Lead a Mission-Driven Company - Wei Tai Kwok
- 207Why Receiving is the Most Important Thing - David Meltzer
- 208Special Best Of 50th Episode of Insight Out
- 209Lessons From Working At Amazon - Daniel Gray
- 210Connecting, Confidence, and Public Speaking - Aparna Mohla
- 211A Man of Great Discipline - Steve Wohlenhaus
- 2125 Steps to Create a Life-changing Morning Routine - Glenn Lundy
- 213How to Build a Personal Brand - Lorena Acosta
- 214Insights From a Career in the NFL - Jedidiah Collins
- 215How to Create an Indestructible Mindset - Ike Ikokwu
- 216How to Protect Ourselves During Extreme Stress - Deb Lewis (Part 2)
- 217How to Use Stress for Your Advantage - Deb Lewis (Part 1)
- 218How Perspective Changes Our Ability to Handle Adversity with Jordan Mendoza
- 219How to Make Emotions Work for You Instead of Against You with Justin Bariso
- 220Challenge Everything You Thought You Knew About Leadership with Marcia Daszko
- 221Becoming a Champion of Your Own Success with Donnie Boivin
- 222Why Movement is the Language of the Brain with Erik Reis
- 223Hard Work, Empathy, and People First Leadership with Josh Roth
- 224How to Build a Thriving Coaching Business with Christine Teh
- 225Treating Social Media Like A Science Experiment with Maayan Gordon
- 226The Power of Continuous Improvement with Keith Champion
- 227Love More and Give Without Expectations with Cory Warfield
- 228How to Avoid Being a Management Mess with guest Scott Jeffrey Miller
- 229How the World's Most Beloved Companies think about Customer Experience with David Fields
- 230Living a Purposed-filled Life with David Reichbaum
- 231Time Management is Really Self Management with Martin Wylie
- 232Programming Our Mind and Thinking in Versions with Daniel Gray
- 233Building a Referral-Based Business with Blake Maddox
- 234Success is Measured by Relationships with Networking Expert Dr. Bill Saleebey (also my Dad)
- 235Awakening Your Purpose with Jonathan Budd
- 236Trust Your Gut and Stop Waiting for Permission with Steve Truitt
- 237The Power of Trust, Strategic Advisors, and Partnerships with Randy Bishop
- 238The Audacity to Dream Big - Aparna Mohla
- 239Being Part of the Climate Solution with Wei Tai Kwok
- 240How to Activate the Genius of Others with Liz Wiseman
- 241Intentional Leadership with Chris Maddox
- 242Don't Limit Yourself or Underestimate the Value You Bring - Travis Walker
- 243Building a Values-Based Relationship Organization with Love and Trust - Joley Michaelson
- 244Tips on Career Advancement and Insights Into the World of Recruiting with Lacey Menchen
- 245Moneyball, Call Me Maybe, and Sales Insights with Mike Terry
- 246Overriding Our Survival Instincts with Mike Terry
- 247Chance Moments, Enthusiasm, and Riding the Highs and Lows of Life with Michael Mullen
- 248Consistency, Avoiding Distractions, and Living Your Fullest Potential with Ted Vergis
- 249Building a Talent Strategy to Achieve Business Success with Angel Franklin
- 250The Power of Gratitude, Perspective, and Serving Others with Chris Wahl
- 2515 Guiding Principles of Leadership Performance with Ben Putterman
- 252Tactical Advice for Leaders, Entrepreneurs, and Start-ups with Michele Magee
- 253Are You Willing to Die for What you Believe In? - Guest Andrew Wilhelms
- 254Build an Open Network and Get Off the Zombie Path! - Part 2 with Toby Corey
- 255Self-discovery, Vulnerability, Being in the Moment with JM Miller
- 256Leading a Zentrepreneur Life with Toby Corey
How to Build a Personal Brand - Lorena Acosta
On this episode, I interview the Lorena Acosta, a personal brand evangelist who has amassed over 1,749,556 followers on LinkedIn.
Her brand and business, Be Busy Being Awesome is rooted in her core values…
Respect, trust, and being human shine through in everything she does.
On the show, we learn about what she attributes her incredible success to:
She describes her unique perspective on being authentic, why consistency creates credibility, and the importance of knowing how to craft your message for your audience.
We discuss how she approaches her content strategy, why she believes content should be less about you and more about the audience, why she believes brands need to be more humanized, how she feels about the community she’s built, and when is the wrong time to start a personal brand.
Lorena is focused on leaving a legacy she can be proud of.
She vulnerably shares how the death of her only sister tremendously affected her and caused her to reflect on think what she’ll be remembered for.
Lorena doesn’t want fame or fortune, she simply wants to impact the lives of others.
Links and Resources:
01:49 Be Busy Being Awesome
16:50 “Content is about the audience”
19:47 “Success isn’t about greatness it’s about consistency. Consistent hard work leads to success, greatness will come.”
You can find Lorena:
Website: https://www.linkedin.com/company/be-busy-being-awesome/
Social Media:
Linkedin: https://www.linkedin.com/in/lorenabranding/
Instagram: https://www.instagram.com/bebusybeingawesome/
Support the show (https://www.patreon.com/bePatron?u=23010497)
Insight Out Links:
Email > billy@insightoutshow.com
Instagram > @insightoutpodcast
YouTube > https://www.youtube.com/channel/UCXgR9qVXhRvXVqbb0FQoCmg
Facebook: https://www.facebook.com/insightoutshow/
LinkedIn: https://www.linkedin.com/company/insightoutshow/
TikTok > @insightout
Twitter > @insightoutshow
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Check These Out:
- How to Create your Brand with Content – John Espirian
- How to Clarify Your Brand Voice – Maranda Joiner
- How to Become a Genuine Influencer – Bob Burg
- David Meltzer on Why Receiving is the Most Important Thing (Encore Episode)
- How to Cash in on Your Signature Story – Andy Henriquez