On this episode, I interview the Lorena Acosta, a personal brand evangelist who has amassed over 1,749,556 followers on LinkedIn.
Her brand and business, Be Busy Being Awesome is rooted in her core values…
Respect, trust, and being human shine through in everything she does.
On the show, we learn about what she attributes her incredible success to:
She describes her unique perspective on being authentic, why consistency creates credibility, and the importance of knowing how to craft your message for your audience.
We discuss how she approaches her content strategy, why she believes content should be less about you and more about the audience, why she believes brands need to be more humanized, how she feels about the community she’s built, and when is the wrong time to start a personal brand.
Lorena is focused on leaving a legacy she can be proud of.
She vulnerably shares how the death of her only sister tremendously affected her and caused her to reflect on think what she’ll be remembered for.
Lorena doesn’t want fame or fortune, she simply wants to impact the lives of others.
Links and Resources:
01:49 Be Busy Being Awesome
16:50 “Content is about the audience”
19:47 “Success isn’t about greatness it’s about consistency. Consistent hard work leads to success, greatness will come.”
You can find Lorena:
Website: https://www.linkedin.com/company/be-busy-being-awesome/
Social Media:
Linkedin: https://www.linkedin.com/in/lorenabranding/
Instagram: https://www.instagram.com/bebusybeingawesome/
Support the show (https://www.patreon.com/bePatron?u=23010497)
Insight Out Links:
Email > billy@insightoutshow.com
Instagram > @insightoutpodcast
YouTube > https://www.youtube.com/channel/UCXgR9qVXhRvXVqbb0FQoCmg
Facebook: https://www.facebook.com/insightoutshow/
LinkedIn: https://www.linkedin.com/company/insightoutshow/
TikTok > @insightout
Twitter > @insightoutshow
Check These Out:
- How to Create your Brand with Content – John Espirian
- How to Clarify Your Brand Voice – Maranda Joiner
- How to Become a Genuine Influencer – Bob Burg
- David Meltzer on Why Receiving is the Most Important Thing (Encore Episode)
- How to Cash in on Your Signature Story – Andy Henriquez